Auction Services

Comprehensive Solutions for Maximizing Asset Value and Accelerating Sales

Rowell Auctions, Inc. offers a full range of auction services for families, estates, landowners, businesses and financial institutions. Licensed in Alabama, Florida, Georgia, North Carolina, South Carolina and Tennessee, we combine equipment appraisals, strategic marketing and a nationwide auction network to maximize value and move assets quickly.

Equipment Appraisals

We provide professional appraisals for equipment and other business assets, including:

  • Equipment and machinery
  • Over-the-road tractors and trailers
  • Construction and farm machinery
  • Process equipment
  • Vehicles and marine equipment
  • Business inventories

Our appraisals give you accurate, reliable information to support informed decisions about your assets.

Ready to sell? See how we run farm, construction and equipment auctions.


Strategic Marketing Plans

For financial institutions and client banks, we rank assets by current value, time in inventory and carrying costs, then build customized marketing strategies and action plans to move them.


Confidential Client Partnerships

Confidentiality is a cornerstone of our client relationships. We act as a fiduciary partner, protecting our clients' business interests and treating every engagement with discretion.


A Proven Closing Process

Selling at auction only counts if the sale closes. Our closing tracking system follows every transaction from auction day to the closing table, and 92% of our auctions close.


Strategic Alliances Through MarkNet

As a founding member of MarkNet Alliance, we work alongside a network of 70 auction companies across the country, so every auction reaches buyers well beyond our own market. Rowell team members also serve as instructors and authors for the National Auctioneers Association and the National Association of Realtors.


Results-Driven Marketing

Every auction gets a campaign built for that property: search and social media advertising, email, print, television and signage, working together to build interest up to auction day. We provide reports that track results for the campaign as a whole and for each asset.


Auction Services Across Property Types

Our team has a proven track record selling:

Every property type needs its own marketing strategy. With over 90 years in business and professionals who average more than 20 years of experience, we bring stability and continuity to every sale.

Contact Us Today to learn how our auction services can maximize the value of your assets.