Snellville, GA Home and 700+ Lots of Contents Sold in One Online Auction

Rowell Auctions sold a four-bedroom home in Snellville, Georgia, and more than 700 lots of furniture, tools and collectibles in one seven-day online auction. The owner was moving across the country and never had to come back to the property.

At a Glance

• Property: Four-bedroom home plus all household contents
• Location: Snellville, Gwinnett County, Georgia
• Seller: An elderly homeowner moving across the country
• Auction: Seven-day online auction, 700+ lots
• Result: Home under contract with earnest money within 24 hours; real estate and contents both beat expectations

The seller's goal

Our client was relocating across the country and wanted to sell the house and everything in it in one professional, timely sale, without having to manage it from afar.

The property

The sale included a four-bedroom home and all of its remaining contents: furniture, household items, tools and a large collection of collectibles, more than 700 lots in all.

How we sold it

We ran one marketing campaign for both the house and the contents. It included online and email advertising, targeted social media, newspaper ads, direct mail, listing syndication, outreach to real estate brokers, signs and several on-site previews.

Auction day

After an active seven-day online auction, the house and every item sold. The real estate brought more than the seller expected and went under contract with earnest money deposited within 24 hours. The contents drew bidders from several states and also beat the pre-auction estimates. We handled the marketing, the auction, buyer payments and pickup of all 700+ items, so the seller never had to return to the property.

Thinking about selling a home?

Rowell Auctions has sold real estate at auction for over 90 years, and we're licensed in Alabama, Florida, Georgia, North Carolina, South Carolina and Tennessee. Call us at (229) 985-8388 or request a free consultation. Learn more about how our online auctions work.