Oct 16, 2026
Rowell Auctions sold a custom-built home in Valdosta, Georgia, that had sat vacant and unsold for a long time on the traditional market. After a 30-day marketing campaign, the online auction drew bidders from three states, and the home was under contract with escrow funded within 24 hours.
The home had been the owner's primary residence. After a long time on the traditional market, it was still vacant and unsold, and the holding costs kept adding up. The owner needed a fresh approach to get it in front of qualified buyers.
The home is a beautiful custom build in the Cherry Creek North neighborhood.



We marketed the home widely, with targeted ads in lifestyle publications aimed at high-net-worth buyers, plus online and email advertising, social media, print ads, direct mail, and outreach to local real estate brokers.
Over an intense 30-day marketing period, buyers could see the home at open houses or in private showings.
The auction brought more solid offers with no contingencies than any of the earlier marketing had. Registered bidders from three states placed their best bids on our online platform with Dynamic Close. The home was under contract with escrow funded within 24 hours, and the sale closed as scheduled. The owner stopped paying to carry a vacant house without giving up market value.
Rowell Auctions has sold real estate at auction for over 90 years, and we're licensed in Alabama, Florida, Georgia, North Carolina, South Carolina and Tennessee. Call us at (229) 985-8388 or request a free consultation. Learn more about how our online auctions work.